What a year it’s been! We’re so thankful for your continued support in 2024, and we can’t wait to achieve even greater things together in 2025.
Let’s set the record straight: if we really heard 99 “no’s,” we wouldn’t still be in business. As a contextual data provider able to activate emotion for long term brand building, what we’ve experienced instead is a learning curve that highlights an unaddressed issue in advertising and marketing. The problem isn't that brands keep rejecting our pitches -- it's that there's a disconnect between what the brands say they value and want, versus the reality of how they actually make their decisions.
With the holiday season just around the corner, it's time to ensure your advertising strategies are primed for success! As you gear up for this busy shopping period, we wanted to remind you that Reticle's emotional targeting capabilities are now fully integrated with The Trade Desk.
As part of our ongoing commitment to helping brands achieve better results, we’re thrilled to announce that Reticle now offers the ability to test your creative for emotional category alignment and track brand lift to prove the effectiveness of your campaigns.
While news outlets can be an effective space for advertising, it’s crucial to ensure that ads are placed thoughtfully and strategically. Advertisers must recognize that the surrounding content significantly impacts how consumers perceive their brand. An ad for a family-friendly product placed alongside sensitive or controversial topics can create negative associations that might linger long after the viewer sees the ad.
With consumer confidence dropping to 40.5% in September, down from 42.6% in August, brands are facing a growing challenge: capturing attention and inspiring action in a more cautious market. But what does this decline in consumer confidence really mean?
Brand safety is crucial, but recent incidents show that traditional measures may not be enough. Reticle uses advanced contextual targeting and emotional analysis to place ads in the right environments, maximizing impact and brand integrity.
In the world of digital advertising, quality placements are becoming increasingly important. Explore the impact of high vs. low-quality ad placements, the cost of poor choices, and strategies for improving your ad performance.
This summer, Mucho Burrito, a beloved Mexican fast food chain, launched its "Love Mucho" campaign, aiming to forge deeper emotional connections with its audience. The driving force behind this campaign? Hotspex Media's innovative tool, Reticle AI.
AI technology, while revolutionary, is only as unbiased as the data it’s trained on. The lack of diversity in the images generated by the AI tool I used illustrates a broader issue: AI systems can perpetuate and even amplify existing societal biases.
Coming away from the Collision Conference, I wanted to take a moment to reflect and share some key takeaways from our time spent with the many attendees that we had the chance to connect with. The conversations and presentations sparked some fascinating insights into the current state of marketing and technology.
Looking for Oracle alternatives? Reticle offers emotion-based contextual targeting, enhancing impression quality, attention, and engagement without the use of personal data.
Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.
As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’. Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?
In the ever-evolving realm of digital advertising, recent developments like Google's decision to postpone the elimination of third-party cookies in Chrome highlight the persistent challenges faced by advertisers.
In a recent incident involving TIME Magazine, prominent articles featuring Taylor Swift, Sam Altman, and the James Webb telescope were inaccurately flagged as unsafe for advertising. This misclassification, attributed to DoubleVerify and AdSafe, not only resulted in missed advertising opportunities but also underscored the critical need for precise content classification in the digital advertising realm.
Join Reticle AI President, Josh Rosen, on the InspiredInsider podcast as he dives into the genesis of Reticle AI and its impact on the digital advertising landscape. Discover how Hotspex Media has played a pivotal role in driving companies' online success, from its early days to the groundbreaking innovations of today. Tune in for an enlightening discussion on our journey, platform recommendations, and the future of digital marketing!
Reticle President, Josh Rosen, recently shared his insights on AI-driven marketing with CMSWire.
CanadianSME Podcast features Josh Rosen of Hotspex Media & Reticle AI, diving into the digital ad revolution. Learn how AI & data analytics are reshaping brand connections and the post-cookie era's opportunities.
Our attention partner, Adelaide, has just launched Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.
This past weekend, Reticle had the privilege of attending the renowned South by Southwest (SXSW) event in Austin, Texas. Teaming up with Brand Innovators, we immersed ourselves in a whirlwind of insights and innovations alongside over 800 brand marketers and 100+ leading brands on stage throughout the weekend.
In the dynamic realm of advertising, understanding the impact of emotional context is key to creating connections with audiences. A recent study conducted by the Alliance for Video-level Contextual Advertising (AVCA) explored the impact of AI in contextual advertising in the realm of CTV.
Unlike many reacting to the cookie deprecation, Reticle AI has been cookieless from the start. It's not a strategic shift; it's our core belief. We thrive on the notion that emotion enhances engagement and attention, and believe in making the most optimal consumer experience that doesn’t rely on invasive data collection.
Integrating martech with digital operations catalyzes efficiency and growth, driven by strategic collaboration and tech innovation.
Emotional AI is set to transform TV advertising by enabling chatbots to handle emotionally charged interactions, creating a deeper human-like connection with viewers and potentially increasing engagement and conversion rates
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit.
We're excited to see the evolution of our industry and the evolution of how we target consumers and measure outcomes.
While 2023 may be a year of uncertainty, there are still results to deliver, and Reticle is ready to help you deliver emotion, connection and relevance.
Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement.
We are always feeling something, yet, those intense feelings are the moments that stand out to our brains the most especially when we think of emotions as an experience.
In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.
No matter how much you plan for and predict, humans and technological systems will always find a way to surprise you. Learn why visualization is a vital component of creation and planning when designing a tool or a system.
Different projects require different editing processes and strategies to make sure your program is running as it should.
AI tools are reshaping how businesses engage with their audiences, particularly in the realm of advertising. Tricia Allen shared her thoughts with CMSWire on how traditional segmentation—relying on demographic customer data such as age, location, income, and gender—is being challenged.
