Reticle Wrapped: A Year in Review

Tricia Allen

December 19, 2024

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Why Cutting Ad Spend in a Trade War is a Costly Mistake

As the U.S.-Canada trade war unfolds, tariffs are pushing up costs, and uncertainty looms large for businesses. But now isn’t the time to cut ad spend—it’s the time to double down and connect with your audience on a deeper level.

The Power of Authentic Consumer Connection: Takeaways from SXSW 2025

Josh Rosen and I spent the past weekend in Austin attending the Brand Innovators Marketing Summit at SXSW. At this event, brand leaders from established global companies and fast-growing challengers shared insights and strategies. The event was packed with inspiring conversations, delicious BBQ, and plenty of queso, and the energy was contagious as marketers connected, networked, and learned from one another.

March Madness No Charge Brand Study: Connecting Sports, Patriotism, and Brand Loyalty

What if you could understand the emotional power of sports to drive traffic, sales, and true brand love — without spending a dime on research?