December 19, 2024
Checkout our favourite emotional ads from 2024:
The Brand Innovators Marketing Innovation Summit at Bimbo Bakeries offered an insightful exploration of how leading brands navigate the delicate balance between short-term wins and long-term brand building. In a category as competitive as grocery, where consumer loyalty is fleeting and purchase decisions happen in seconds, the summit reinforced the critical importance of strategic branding.
The challenges facing the industry today demand a shift in focus. Rewarding efficiency alone isn’t enough. Brands need to prioritize emotional connections to stand out in a crowded, AI-driven marketplace. By doing so, they can not only drive immediate results but also lay the groundwork for long-term growth and loyalty.
Let’s set the record straight: if we really heard 99 “no’s,” we wouldn’t still be in business. As a contextual data provider able to activate emotion for long term brand building, what we’ve experienced instead is a learning curve that highlights an unaddressed issue in advertising and marketing. The problem isn't that brands keep rejecting our pitches -- it's that there's a disconnect between what the brands say they value and want, versus the reality of how they actually make their decisions.
