Brand Optimal™

Tonally align your ads with Reticle™ signals to enhance ad experiences.

Reticle: Active Signal
Active

Upbeat and lively, involving themes of sports, fitness, encouragement, go-getter attitude, and enthusiastically attaining goals.

Reticle: Active Signal
Attractive

Physically appealing with similar, desirable themes of beauty, fashion, art, and other sensory pleasing experiences.

Reticle: Active Signal
Capable

Strong, competent themes of demonstrations, skills, and the ability to accomplish tasks effectively.

Reticle: Active Signal
Conventional

Familiar with themes of stability, embracing tradition, and the comfort of the well known and established.

Reticle: Active Signal
Courageous

Themes of boldness and bravery, including overcoming adversity, chasing dreams, and growth.

Reticle: Active Signal
Creative

Flourishing and creative, representing skill development, learning the arts, DIY, and embracing arts, food, and culture of all kinds.

Reticle: Active Signal
Custom

Looking for something more specific? Let us know and we'll see what we can do.

Reticle: Active Signal
Friendly

Approachable and kind, with inclusive vibes, filled with nice, friendly anecdotes.

Reticle: Active Signal
Funny

Fun with themes of comedic content (on television, YouTube, plays, anywhere!) leading to laughter and silliness.

Reticle: Active Signal
Interesting

An excitement-packed environment filled with attention-grabbing themes for the curious, new, innovative, and of course, interesting.

Reticle: Active Signal
Nurturing

Warm and supportive, with strong themes of family, raising children, teaching, and loving relationships with self and others.

Reticle: Active Signal
Open-Minded

A non-judgemental space where a growth-mindset and new experiences are embraced and all opinions can be expressed.

Reticle: Active Signal
Reliable

Solid and trustworthy, with themes considered to be hardworking, as well as loyal and dependable.

Reticle: Active Signal
Respectful

Respectful and transparent with genuine and clear content presented in a polite fashion.

Reticle: Active Signal
Safety

Themes of protection, regulation, and promoting risk-averse, vigilant behaviour towards safety.

Reticle: Active Signal
Smart

Smart discourse, topics, and ways of completing tasks with intelligent themes surrounding academia, research, expertise, and skill execution.

Reticle: Active Signal
Sophisticated

Themes of elegance and high-class perception, with clean, modern styles embodying luxury.

Reticle: Active Signal
Successful

Focused and accomplished successes, with themes of ambitious, determined, impressive, and financially sound content.

Reticle: Active Signal
Trendy

Youthful and fun, with the latest trends in culture and fashion, and social themes for plenty of lively, novel content.

Reticle: Active Signal
Uplifting

Celebrated and wholesome, with plenty of empowering, heartfilled themes of positive, hopeful thoughts and experiences.

Want to learn more about Reticle™?