April 3, 2024
Join Reticle AI President, Josh Rosen, on the InspiredInsider podcast as he dives into the genesis of Reticle AI and its impact on the digital advertising landscape. Discover how Hotspex Media has played a pivotal role in driving companies' online success, from its early days to the groundbreaking innovations of today. Tune in for an enlightening discussion on our journey, platform recommendations, and the future of digital marketing!
Check out the full episode here.
We’re excited to share that Reticle AI is a finalist for Best Use of AI at the 2025 Digiday Media Buying and Planning Awards for our Love Mucho campaign with Mucho Burrito! The Love Mucho campaign was all about emotion-driven marketing—building a real connection between Mucho Burrito and its audience while also driving in-store visits and online orders. Instead of relying solely on traditional targeting like demographics or in-market signals, we used Reticle AI to place ads in emotionally relevant environments.
As the U.S.-Canada trade war unfolds, tariffs are pushing up costs, and uncertainty looms large for businesses. But now isn’t the time to cut ad spend—it’s the time to double down and connect with your audience on a deeper level.
Josh Rosen and I spent the past weekend in Austin attending the Brand Innovators Marketing Summit at SXSW. At this event, brand leaders from established global companies and fast-growing challengers shared insights and strategies. The event was packed with inspiring conversations, delicious BBQ, and plenty of queso, and the energy was contagious as marketers connected, networked, and learned from one another.
