January 21, 2024
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit
Hear from these powerful brand leaders:
Katie Long, Vice President, Head of Demand, Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen
Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands
The Brand Innovators Marketing Innovation Summit at Bimbo Bakeries offered an insightful exploration of how leading brands navigate the delicate balance between short-term wins and long-term brand building. In a category as competitive as grocery, where consumer loyalty is fleeting and purchase decisions happen in seconds, the summit reinforced the critical importance of strategic branding.
The challenges facing the industry today demand a shift in focus. Rewarding efficiency alone isn’t enough. Brands need to prioritize emotional connections to stand out in a crowded, AI-driven marketplace. By doing so, they can not only drive immediate results but also lay the groundwork for long-term growth and loyalty.
What a year it’s been! We’re so thankful for your continued support in 2024, and we can’t wait to achieve even greater things together in 2025.
