January 21, 2024
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit
Hear from these powerful brand leaders:
Katie Long, Vice President, Head of Demand, Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen
Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands
What a year it’s been! We’re so thankful for your continued support in 2024, and we can’t wait to achieve even greater things together in 2025.
Let’s set the record straight: if we really heard 99 “no’s,” we wouldn’t still be in business. As a contextual data provider able to activate emotion for long term brand building, what we’ve experienced instead is a learning curve that highlights an unaddressed issue in advertising and marketing. The problem isn't that brands keep rejecting our pitches -- it's that there's a disconnect between what the brands say they value and want, versus the reality of how they actually make their decisions.
With the holiday season just around the corner, it's time to ensure your advertising strategies are primed for success! As you gear up for this busy shopping period, we wanted to remind you that Reticle's emotional targeting capabilities are now fully integrated with The Trade Desk.
