January 21, 2024
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit
Hear from these powerful brand leaders:
Katie Long, Vice President, Head of Demand, Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen
Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands
With the holiday season just around the corner, it's time to ensure your advertising strategies are primed for success! As you gear up for this busy shopping period, we wanted to remind you that Reticle's emotional targeting capabilities are now fully integrated with The Trade Desk.
As part of our ongoing commitment to helping brands achieve better results, we’re thrilled to announce that Reticle now offers the ability to test your creative for emotional category alignment and track brand lift to prove the effectiveness of your campaigns.
While news outlets can be an effective space for advertising, it’s crucial to ensure that ads are placed thoughtfully and strategically. Advertisers must recognize that the surrounding content significantly impacts how consumers perceive their brand. An ad for a family-friendly product placed alongside sensitive or controversial topics can create negative associations that might linger long after the viewer sees the ad.
