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Reticle is Now Available Directly in The Trade Desk!

Tricia Allen
VP Business Development

October 31, 2024

With the holiday season just around the corner, it's time to ensure your advertising strategies are primed for success! As you gear up for this busy shopping period, we wanted to remind you that Reticle's emotional targeting capabilities are now fully integrated with The Trade Desk.

Why Choose Reticle?

Our partnership with The Trade Desk means you can access our advanced emotional targeting without needing a Deal ID, streamlining the process to connect more effectively with your audience during this crucial time.

Key Benefits of Reticle:

  • Increased Engagement: Experience over a 20% boost in attention with campaigns leveraging our emotional signals—vital for capturing holiday shoppers!
  • Precision and Safety: Our rigorous methodology includes human verification, ensuring your ads are placed in brand-safe environments.
  • Customization: We offer tailored emotional signals that align perfectly with your brand and campaign objectives.

Get Started Today: Activating Reticle's emotional signals on The Trade Desk is a breeze, and our services are also available on any DSP you prefer. Don’t let this holiday season slip by without maximizing your ad impact!

If you have any questions about Reticle’s emotional targeting and need support identifying which categories to use for your campaigns, please reach out. You can also check out our demo to explore our emotional categories and content alignment.

Interested? Let’s chat!

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