Events
Join us at CES from Jan 5-8

Elevate Your Campaigns with Reticle’s New Creative Testing and Brand Lift Solutions!

Tricia Allen
VP Business Development

October 30, 2024

As part of our ongoing commitment to helping brands achieve better results, we’re thrilled to announce that Reticle now offers the ability to test your creative for emotional category alignment and track brand lift to prove the effectiveness of your campaigns.

Here’s how we can help:

  • Creative Testing: Ensure your ads resonate with the right emotional signals to connect with your target audience.
  • Brand Lift Tracking: Measure the real impact of your campaigns and validate the power of emotional targeting beyond traditional brand lift approaches,

Whether you prefer a self-serve approach or a managed service, Reticle offers customized packages to fit your brand’s unique needs.

Ready to get started? Reach out today to learn more about how we can tailor our solutions to enhance your campaign effectiveness!

Contact Tricia today: tricia.allen@reticleai.com

‍

More news

Reticle AI Named Finalist for Best Use of AI at the Digiday Media Buying and Planning Awards

We’re excited to share that Reticle AI is a finalist for Best Use of AI at the 2025 Digiday Media Buying and Planning Awards for our Love Mucho campaign with Mucho Burrito! The Love Mucho campaign was all about emotion-driven marketing—building a real connection between Mucho Burrito and its audience while also driving in-store visits and online orders. Instead of relying solely on traditional targeting like demographics or in-market signals, we used Reticle AI to place ads in emotionally relevant environments.

Why Cutting Ad Spend in a Trade War is a Costly Mistake

As the U.S.-Canada trade war unfolds, tariffs are pushing up costs, and uncertainty looms large for businesses. But now isn’t the time to cut ad spend—it’s the time to double down and connect with your audience on a deeper level.

The Power of Authentic Consumer Connection: Takeaways from SXSW 2025

Josh Rosen and I spent the past weekend in Austin attending the Brand Innovators Marketing Summit at SXSW. At this event, brand leaders from established global companies and fast-growing challengers shared insights and strategies. The event was packed with inspiring conversations, delicious BBQ, and plenty of queso, and the energy was contagious as marketers connected, networked, and learned from one another.